task4 Game TheoryPPTPodcast
Task 4 – Functional Areas

1. Describe what a functional area is.

2. Describe what the following
functional areas do within a business:

- Sales & Marketing
- Finance
- Human Resources
- Operations
- ICT
- Customer Service

2. Using the
table provided describe the functional areas for two businesses including what the functional does and why.

Possible businesses to use:
Cornwall County Council, Kettleby Foods
No31 Hair and Beauty, Cadburys, Nielsen, JP Morgan, BAA, LBi

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3. Explain why it is important for functional areas to
work together



4. Evaluate how each of the functional areas works together and how they help each other to achieve the overall aims and objectives of the organisation.