Task 5
1.
Evaluate whether the campaign is likely to achieve its
objectives. Run through each objective and details what
evidence there is to prove and disprove this?
2. Evaluate to what extend the promotional mix will meet
the needs of its target customers. What evidence do you
have to back this up?
3. Evaluate the costs and resources of the promotional
activity against what the business currently has. Analyse
what would happen if your costs went up by 15%.
