Task 4
1.
Explain the importance of customer attitudes, tone,
structure and content of promotional material,
appropriate media and engaging the audience.
2. Explain the promotional activities you plan to develop.
You may even design a mock up of the activity you plan to
do.
3. Explain the AIDA concept
4. Explain how each of you promotional activities fit into
the AIDA model.
5. Explain the resources you will need – Human, Physical
and Financial resources required to complete the
promotional campaign.
