Task 2
1.
Explain the purpose of having a promotional budget
How to decide how much to spend
2. Detail the budget you expect to
spend and what you will be spending the money on.
Highlight: What the
promotional campaign is, size/length, who will produce it
and cost.
3.
Detail your target
audience. Explain how
the target audience characteristics will help/hinder
your promotional campaign.
4. Complete a timeline
of when
promotional activities will take place.
5. Explain how each of the above promotional activities
fits in with your objectives
