Task 1
Choose a product
(new or existing) to develop a promotional campaign on.
1. Explain
how promotion is one part
of the 4P’s.
2. Explain the following types of promotions:
- Sales promotion
- Merchandising
- Personal selling
- Trade Fair/Exhibition
- Advertising
- Sponsorship
- Public relations
- Direct marketing
3.
Explain your promotional campaign’s
objectives
For example: Improve customer awareness of product by
submitting a full page advertisement in a Sunday newspaper.
Remember to keep these SMART
4. Explain the
customer characteristics of the customers that purchase
your product
Use the UpMyStreet website and
your own knowledge of the businesses
customers
