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Welcome to Marketing!
Below you will find resources and web links that will be used in lessons to aid your learning.


Asset Vs Market Led Marketing
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Marks and Spencers Case Study and Questions (P17)
Easy Companies

Market Decision-making
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Can we trust the traditional marketing model?
Apple's Marketing
3G's version of marketing

Marketing Budget
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How to set a budget

Sales Forecast
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How to sales forecast (theory)
Sales forecast activity 1
Sales forecast activity 2