Pass
1. Define the terms:
- Marketing
- The 4P's (Price, Product, Place and Promotion)
- SMART Objectives
- Marketing objectives
2. Choose two organisations and demonstrate in a presentation how the principles of marketing (4P's) are applied to each. Use Tesco as one example.
3. Use Tesco as an example of how they collect and use market research information to understand the behaviour of: Customers, Competitors and the market environment.
4. Complete both a SWOT and PESTLE analysis of one of the organisations chosen above.
5. Create a poster that examines one product from either business which examines its use of marketing principles.